DIY a brand video for your business that's awesome. Not boring.
Direct. Thoughtful. Different.
What makes it good?: How to identify the difference between a boring brand video and an awesome one (and be able to explain that difference, and more importantly, execute it)
Video Vs. Text: Exactly what content belongs in a killer brand video and what’s better left to other mediums, like your website
The Deadly Video Sins: The 7 most common pitfalls that tank almost every marketing video out there (and how to beat them!)
The Commodity Trap: How a great video can teach viewers to see your company as a brand (that they’ll pay more for) instead of a commodity (where only price matters)
To DIY or not to DIY: A detailed description of what it takes to produce a professional-quality brand story video yourself and how much money you can save doing it, so you can decide whether it’s worth it to hire a production company.
Bonus: Specific questions to ask production companies you might want to hire.
Too salesy
Too cheesy
Too stiff
Too boring
Hard to put a finger on it...but not like you picture yourself!
You know you need to use video to promote your business, but you don't know where to start.
It's hard to figure out how to differentiate yourself in a competitive market.
You’ve created a video for your brand, but been disappointed because you know it’s not truly capturing the essence of what you and your business are all about.
You're disappointed with your current video because it doesn't capture the essence of who you are and how you want people to feel about your business.
You're wondering if you should hire a full-on production company or try to do it yourself.
Jeff Feazell
Video Strategist
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